hello. hello.

During daylight hours, I currently work at Revionics as a UX Researcher. Before this, I came from a background of Human Factors and have done freelance work in full-cycle product design for various clients.

I started my own Nottoo Design Lab to keep exploring interesting topics and to design and launch products for everyday interactions. My aim is to provide a platform and help build a community of thinkers and creatives who are at the early stages of their careers. We are pushing to create solutions that are useful, but maybe not bound by what’s commonly seen or used in society.

Resume

Experience

Senior UX Researcher @ Revionics

2022.3 - current

Leading global UX research to accelerate AI innovation and pricing efficiency in enterprise retail systems.

Founder and UX Strategy Lead @ Nottoo Lab

2021.7 - current

Turning product ideas into tested solutions through strategic partnerships across early-stage initiatives.

Director of Communication @ UXPA Austin

2025.5 - current

Leading communication strategy and digital presence for the regional UX community

Design Partner @ Bidigo Trading Co.

2025.6 - current

Making used car selling safer and simpler through a trusted, redesigned experience.

Education

Masters’s Degree in Human Factors

2019 - 2021

Virginia Tech

MBA

2024 - Present

Trine University

Bachelor's Degree in ISE

2015 - 2019

Virginia Tech

Certification in User Experience (UX) Design

2022

Design Lab Academy

Recognition

& Things

Indigo - Mobile App Design

Gold Winner / DOY Finalist

Nottoo.so

2024

Indigo - UX & Interface

Silver Winner

Nottoo.so

2024

C2A - Lifestyle & Apps

Winner

Nottoo.so

2025

C2A - UX Design

Winner

Nottoo.so

2025

“Alone we can do so little; together we can do so much more”

Build in progress

UX Reality

Carloop Trading Co.

Follow me on

@ 2025 by ZHIYUE JOEY WU

Zhiyue Joey Wu.

Research

Design

About

hello. hello.

During daylight hours, I currently work at Revionics as a UX Researcher. Before this, I came from a background of Human Factors and have done freelance work in full-cycle product design for various clients.

I started my own Nottoo Design Lab to keep exploring interesting topics and to design and launch products for everyday interactions. My aim is to provide a platform and help build a community of thinkers and creatives who are at the early stages of their careers. We are pushing to create solutions that are useful, but maybe not bound by what’s commonly seen or used in society.

Resume

Experience

Senior UX Researcher @ Revionics

2022.3 - current

Leading global UX research to accelerate AI innovation and pricing efficiency in enterprise retail systems.

Founder and UX Strategy Lead @ Nottoo Lab

2021.7 - current

Turning product ideas into tested solutions through strategic partnerships across early-stage initiatives.

Director of Communication @ UXPA Austin

2025.5 - current

Leading communication strategy and digital presence for the regional UX community

Design Partner @ Bidigo Trading Co.

2025.6 - current

Making used car selling safer and simpler through a trusted, redesigned experience.

Education

Masters’s Degree in Human Factors

2019 - 2021

Virginia Tech

MBA

2024 - Present

Trine University

Bachelor's Degree in Industrial & System Engineering

2015 - 2019

Virginia Tech

Certification in User Experience (UX) Design

2022

Design Lab Academy

Recognition

& Things

Indigo - Mobile App Design

Gold Winner / DOY Finalist

Nottoo.so

2024

Indigo - UX, Interface & Navigation

Silver Winner

Nottoo.so

2024

C2A - Lifestyle & Apps

Winner

Nottoo.so

2025

C2A - UX Design

Winner

Nottoo.so

2025

C2A - UX Design

Winner

Revionics

2025

“Alone we can do so little; together we can do so much more”

Download Resume

Get In Touch

Build in progress

UX Reality

Carloop Trading Co.

Follow me on

@ 2025 by ZHIYUE JOEY WU

Zhiyue Joey Wu.

Research

Design

About

hello. hello.

During daylight hours, I currently work at Revionics as a UX Researcher. Before this, I came from a background of Human Factors and have done freelance work in full-cycle product design for various clients.

I started my own Nottoo Design Lab to keep exploring interesting topics and to design and launch products for everyday interactions. My aim is to provide a platform and help build a community of thinkers and creatives who are at the early stages of their careers. We are pushing to create solutions that are useful, but maybe not bound by what’s commonly seen or used in society.

Resume

Experience

Senior UX Researcher @ Revionics

2022.3 - current

Leading global UX research to accelerate AI innovation and pricing efficiency in enterprise retail systems.

Founder and UX Strategy Lead @ Nottoo Lab

2021.7 - current

Turning product ideas into tested solutions through strategic partnerships across early-stage initiatives.

Director of Communication @ UXPA Austin

2025.5 - current

Leading communication strategy and digital presence for the regional UX community

Design Partner @ Bidigo Trading Co.

2025.6 - current

Making used car selling safer and simpler through a trusted, redesigned experience.

Education

Masters’s Degree in Human Factors

2019 - 2021

Virginia Tech

MBA

2024 - Present

Trine University

Bachelor's Degree in Industrial & System Engineering

2015 - 2019

Virginia Tech

Certification in User Experience (UX) Design

2022

Design Lab Academy

Recognition

& Things

Indigo - Mobile App Design

Gold Winner / DOY Finalist

Nottoo.so

2024

Indigo - UX, Interface & Navigation

Silver Winner

Nottoo.so

2024

C2A - Lifestyle & Apps

Winner

Nottoo.so

2025

C2A - UX Design

Winner

Nottoo.so

2025

C2A - UX Design

Winner

Revionics

2025

“Alone we can do so little; together we can do so much more”

Download Resume

Get In Touch

Build in progress

UX Reality

Carloop Trading Co.

Follow me on

@ 2025 by ZHIYUE JOEY WU

Zhiyue Joey Wu.

Research

Design

About

hello. hello.

During daylight hours, I currently work at Revionics as a UX Researcher. Before this, I came from a background of Human Factors and have done freelance work in full-cycle product design for various clients.

I started my own Nottoo Design Lab to keep exploring interesting topics and to design and launch products for everyday interactions. My aim is to provide a platform and help build a community of thinkers and creatives who are at the early stages of their careers. We are pushing to create solutions that are useful, but maybe not bound by what’s commonly seen or used in society.

Resume

Experience

Senior UX Researcher @ Revionics

2022.3 - current

Leading global UX research to accelerate AI innovation and pricing efficiency in enterprise retail systems.

Founder and UX Strategy Lead @ Nottoo Lab

2021.7 - current

Turning product ideas into tested solutions through strategic partnerships across early-stage initiatives.

Director of Communication @ UXPA Austin

2025.5 - current

Leading communication strategy and digital presence for the regional UX community

Design Partner @ Bidigo Trading Co.

2025.6 - current

Making used car selling safer and simpler through a trusted, redesigned experience.

Education

Masters’s Degree in Human Factors

2019 - 2021

Virginia Tech

MBA

2024 - Present

Trine University

Bachelor's Degree in Industrial & System Engineering

2015 - 2019

Virginia Tech

Certification in User Experience (UX) Design

2022

Design Lab Academy

Recognition

& Things

Indigo - Mobile App Design

Gold Winner / DOY Finalist

Nottoo.so

2024

Indigo - UX, Interface & Navigation

Silver Winner

Nottoo.so

2024

C2A - Lifestyle & Apps

Winner

Nottoo.so

2025

C2A - UX Design

Winner

Nottoo.so

2025

C2A - UX Design

Winner

Revionics

2025

“Alone we can do so little; together we can do so much more”

Download Resume

Get In Touch

Build in progress

UX Reality x Austin UXR

Bidigo Trading x Nottoo

Follow me on

@ 2025 by ZHIYUE JOEY WU