hello. hello.
During daylight hours, I currently work at Revionics as a UX Researcher. Before this, I came from a background of Human Factors and have done freelance work in full-cycle product design for various clients.
I started my own Nottoo Design Lab to keep exploring interesting topics and to design and launch products for everyday interactions. My aim is to provide a platform and help build a community of thinkers and creatives who are at the early stages of their careers. We are pushing to create solutions that are useful, but maybe not bound by what’s commonly seen or used in society.
Resume
Experience
Senior UX Researcher @ Revionics
2022.3 - current
Leading global UX research to accelerate AI innovation and pricing efficiency in enterprise retail systems.
Founder and UX Strategy Lead @ Nottoo Lab
2021.7 - current
Turning product ideas into tested solutions through strategic partnerships across early-stage initiatives.
Director of Communication @ UXPA Austin
2025.5 - current
Leading communication strategy and digital presence for the regional UX community
Design Partner @ Bidigo Trading Co.
2025.6 - current
Making used car selling safer and simpler through a trusted, redesigned experience.
Education
Masters’s Degree in Human Factors
2019 - 2021
Virginia Tech
MBA
2024 - Present
Trine University
Bachelor's Degree in ISE
2015 - 2019
Virginia Tech
Certification in User Experience (UX) Design
2022
Design Lab Academy
Recognition
& Things
Indigo - Mobile App Design
Gold Winner / DOY Finalist
Nottoo.so
2024
Indigo - UX & Interface
Silver Winner
Nottoo.so
2024
C2A - Lifestyle & Apps
Winner
Nottoo.so
2025
C2A - UX Design
Winner
Nottoo.so
2025
Zhiyue Joey Wu.
Research
Design
About
hello. hello.
During daylight hours, I currently work at Revionics as a UX Researcher. Before this, I came from a background of Human Factors and have done freelance work in full-cycle product design for various clients.
I started my own Nottoo Design Lab to keep exploring interesting topics and to design and launch products for everyday interactions. My aim is to provide a platform and help build a community of thinkers and creatives who are at the early stages of their careers. We are pushing to create solutions that are useful, but maybe not bound by what’s commonly seen or used in society.
Resume
Experience
Senior UX Researcher @ Revionics
2022.3 - current
Leading global UX research to accelerate AI innovation and pricing efficiency in enterprise retail systems.
Founder and UX Strategy Lead @ Nottoo Lab
2021.7 - current
Turning product ideas into tested solutions through strategic partnerships across early-stage initiatives.
Director of Communication @ UXPA Austin
2025.5 - current
Leading communication strategy and digital presence for the regional UX community
Design Partner @ Bidigo Trading Co.
2025.6 - current
Making used car selling safer and simpler through a trusted, redesigned experience.
Education
Masters’s Degree in Human Factors
2019 - 2021
Virginia Tech
MBA
2024 - Present
Trine University
Bachelor's Degree in Industrial & System Engineering
2015 - 2019
Virginia Tech
Certification in User Experience (UX) Design
2022
Design Lab Academy
Recognition
& Things
Indigo - Mobile App Design
Gold Winner / DOY Finalist
Nottoo.so
2024
Indigo - UX, Interface & Navigation
Silver Winner
Nottoo.so
2024
C2A - Lifestyle & Apps
Winner
Nottoo.so
2025
C2A - UX Design
Winner
Nottoo.so
2025
C2A - UX Design
Winner
Revionics
2025
Zhiyue Joey Wu.
Research
Design
About
hello. hello.
During daylight hours, I currently work at Revionics as a UX Researcher. Before this, I came from a background of Human Factors and have done freelance work in full-cycle product design for various clients.
I started my own Nottoo Design Lab to keep exploring interesting topics and to design and launch products for everyday interactions. My aim is to provide a platform and help build a community of thinkers and creatives who are at the early stages of their careers. We are pushing to create solutions that are useful, but maybe not bound by what’s commonly seen or used in society.
Resume
Experience
Senior UX Researcher @ Revionics
2022.3 - current
Leading global UX research to accelerate AI innovation and pricing efficiency in enterprise retail systems.
Founder and UX Strategy Lead @ Nottoo Lab
2021.7 - current
Turning product ideas into tested solutions through strategic partnerships across early-stage initiatives.
Director of Communication @ UXPA Austin
2025.5 - current
Leading communication strategy and digital presence for the regional UX community
Design Partner @ Bidigo Trading Co.
2025.6 - current
Making used car selling safer and simpler through a trusted, redesigned experience.
Education
Masters’s Degree in Human Factors
2019 - 2021
Virginia Tech
MBA
2024 - Present
Trine University
Bachelor's Degree in Industrial & System Engineering
2015 - 2019
Virginia Tech
Certification in User Experience (UX) Design
2022
Design Lab Academy
Recognition
& Things
Indigo - Mobile App Design
Gold Winner / DOY Finalist
Nottoo.so
2024
Indigo - UX, Interface & Navigation
Silver Winner
Nottoo.so
2024
C2A - Lifestyle & Apps
Winner
Nottoo.so
2025
C2A - UX Design
Winner
Nottoo.so
2025
C2A - UX Design
Winner
Revionics
2025
Zhiyue Joey Wu.
Research
Design
About
hello. hello.
During daylight hours, I currently work at Revionics as a UX Researcher. Before this, I came from a background of Human Factors and have done freelance work in full-cycle product design for various clients.
I started my own Nottoo Design Lab to keep exploring interesting topics and to design and launch products for everyday interactions. My aim is to provide a platform and help build a community of thinkers and creatives who are at the early stages of their careers. We are pushing to create solutions that are useful, but maybe not bound by what’s commonly seen or used in society.
Resume
Experience
Senior UX Researcher @ Revionics
2022.3 - current
Leading global UX research to accelerate AI innovation and pricing efficiency in enterprise retail systems.
Founder and UX Strategy Lead @ Nottoo Lab
2021.7 - current
Turning product ideas into tested solutions through strategic partnerships across early-stage initiatives.
Director of Communication @ UXPA Austin
2025.5 - current
Leading communication strategy and digital presence for the regional UX community
Design Partner @ Bidigo Trading Co.
2025.6 - current
Making used car selling safer and simpler through a trusted, redesigned experience.
Education
Masters’s Degree in Human Factors
2019 - 2021
Virginia Tech
MBA
2024 - Present
Trine University
Bachelor's Degree in Industrial & System Engineering
2015 - 2019
Virginia Tech
Certification in User Experience (UX) Design
2022
Design Lab Academy
Recognition
& Things
Indigo - Mobile App Design
Gold Winner / DOY Finalist
Nottoo.so
2024
Indigo - UX, Interface & Navigation
Silver Winner
Nottoo.so
2024
C2A - Lifestyle & Apps
Winner
Nottoo.so
2025
C2A - UX Design
Winner
Nottoo.so
2025
C2A - UX Design
Winner
Revionics
2025